Appearance
Contents
Top 20 words in designation
Description and analysis
The bar chart displays the most frequent words (above 4 letters, excluding prepositions like 'pour' and 'avec') in the product designations to identify trends in product types.
The word 'piscine' (French: swimming pool) is by far the most frequent word in the designations, indicating that products related to swimming pools are the most frequent in the store.
The word 'coussin' (French: cushion) as well as 'taie' (French: pillowcase) are the 2nd and 3rd most frequent words, hinting that products related to cushions, bedding, decor (another frequent word) are also frequent product types.
| Word | Frequency |
|---|---|
| piscine | 4764 |
| coussin | 3514 |
| taie | 2303 |
| enfants | 2241 |
| blanc | 2227 |
| bois | 2202 |
| décor | 1946 |
| noël | 1805 |
| home | 1786 |
| bébé | 1766 |
| décoration | 1757 |
| noir | 1702 |
| jeux | 1634 |
| bâche | 1625 |
| bleu | 1614 |
| drone | 1591 |
| carte | 1566 |
| mini | 1484 |
| couverture | 1417 |
| journal | 1385 |
Business relevance
The analysis of the top 20 words in product designations suggests that Rakuten e-commerce focuses on swimming pool supplies, cozy homeware, and children's and baby supplies. This suggests a target customer base of young families.
Enhancing SEO strategies by optimizing these keywords can improve online visibility and attract more relevant traffic. By aligning product descriptions and marketing content with these key terms, Rakuten can strengthen its connection with its target audience and boost search engine rankings.