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Word Cloud
Description and analysis
The word cloud visually represents the most frequent words in product designations, with size proportional to frequency. The most prominent words in the visualization are "générique" (French: generic), "piscine" (French: swimming pool), "noir" (French: black), "taie d'oreiller" (French: pillowcase), and "MagiDeal" (likely a brand name).
The dominance of "piscine" confirms the findings from the bar chart analysis that swimming pool-related products constitute a significant portion of the store's inventory. The prominence of "taie d'oreiller" aligns with the earlier observations (see Top Words) about cushions and bedding being frequent product categories.
The word "générique" suggests many products are listed as generic or non-branded items, which could indicate a focus on affordable alternatives to name-brand products. The color "noir" appears frequently, showing black is a popular color option across product categories.
Business relevance
The word cloud reinforces the conclusion that Rakuten's e-commerce platform has strong focus areas in swimming pool supplies and home textiles, particularly bedding. The prominence of "générique" presents an opportunity to better position these generic products through improved descriptions and branding.
The frequent appearance of "MagiDeal" indicates this brand has significant presence on the platform, suggesting potential for strategic partnership or featured promotions. Color-specific marketing for items could be effective given the frequency of "noir" across product listings, as well as some other colors (blanc, bleu, rouge,...).